Creation of a media site

Issue

As part of its communication strategy, Interfel wanted a digital platform to highlight professional players in the sector and attract more visitors. The main challenge was to transform the site into a true reference for the general public, clarifying the content, directing the public to partner sites and encouraging visitors to consume more fresh fruits and vegetables.

Collaboration

In the face of these image and communication objectives, the priority has been to make the site more accessible and especially mobile. The contribution system has been simplified to allow for regular updates. Thanks to extensive UI-UX work, the product presentation pages were designed to capture visitors' attention and the recipe sheets were enriched.

Results

The site « Fresh fruit and vegetables » has become a resource for consumers seeking inspiration and information, with user-friendly interface and easy access to recipes. This collaboration not only strengthened Interfel's digital presence, but also strengthened its leadership role in promoting a healthy and balanced diet in France.