BNP Paribas
BNP Paribas: Creation of a website factory International
BNP Paribas, one of the pillars of global finance, shines on many territories with its brand and services.
Issue
BNP Paribas' institutional sites, dedicated to each country, carry the dual mission of reflecting the entity while adapting to local specificities. These sites aim to increase brand awareness, promote its professional expertise, facilitate recruitment and meet regulatory requirements. In the face of these challenges, a redesign was needed in 2011.
Collaboration
In co-production with Tequila Rapido, Be API has taken up the challenge by modernising thewebsite factory WordPress dedicated to BNP Paribas' institutional sites. Our teams have been in charge of graphic design and technical development. In 2023, we began a migration to Gutenberg, finalizing a more modern and attractive theme.
Results
Today, Be API continues its collaboration by ensuring maintenance and by accompanying the continuous evolution of this platform. The platform fulfils its objective of image and reputation, and back office is appreciated by the country teams – the right compromise between flexibility and simplicity, for an optimized contribution.
The project is also monitored in TMA at Be API.
