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Cross Knowledge: Creation of a corporate website

CrossKnowledge, a brand of the American Wiley group, deploys innovative digital learning solutions, helping international companies to improve the skills of their teams. Their credo: face today's challenges by constantly reinforcing skills.

Issues

To reflect their expertise and leading position in digital training, CrossKnowledge wanted to create a site combining modernity, dynamism and ergonomics. A digital portal with optimized navigation, to support their expansion in the sector.

Collaboration

Be API orchestrated the complete redesign of CrossKnowledge's WordPress website. Our intervention revolved around several axes: UX workshops to optimize customer journeys, art direction in line with CrossKnowledge's charter, and customized development ensuring robustness and efficiency. In 2022, we also integrated the blog section, enriching CrossKnowledge's digital presence.

Results

The website combines dynamism and modernity, with optimized user paths. It is at the heart of CrossKnowledge's inbound marketing strategy, and an essential tool for lead generation.