Cross Knowledge : Creation of an institutional site

Type of execution

Institutional site

CrossKnowledge, a brand of the American Wiley group, is deploying innovative digital learning solutions, helping international companies improve the skills of their teams. Their creed? Facing today's challenges by constantly strengthening its skills.

Issue

To reflect their expertise and leadership in digital training, CrossKnowledge wanted to create a site combining modernity, dynamism and ergonomics. An optimized digital navigation portal to support their outreach in the sector.

Collaboration

Be API orchestrated the global redesign of CrossKnowledge's website under WordPress. Our intervention has been structured around several axes: UX workshops to optimize customer journeys, an artistic direction in line with CrossKnowledge's charter, and tailor-made development ensuring robustness and efficiency. In 2022, we also integrated the blog section, enriching CrossKnowledge's digital presence.

Results

The website combines dynamism and modernity, with optimized user paths. It is at the heart of CrossKnowledge's marketing strategy and is an essential tool for lead generation.