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National Federation of Cuma

Digital revolution for the National Federation of Cuma

Type of execution
See the national website

The National Federation of Cuma (Cooperatives for the Use of Agricultural Materials) represents a network of more than 10,000 cooperatives affiliated to 10 regional federations and 45 departmental or interdepartmental federations. The FNCuma conducts various studies and actions on the ground, thus participating in improving the functioning of agricultural groups and in local dynamics. The Federation brings its expertise in many fields (agricultural equipment, management of the rural area, employment, etc.) to the institutions and works jointly with agricultural professional organisations.

Issue

The National Federation of Cuma needed to modernize its digital environment, composed of more than 30 websites under Drupal. The challenges of this transformation:

  1. Strengthen the attractiveness of the Cuma, give visibility to their initiatives and values.
  2. Facilitate user input through a complex network of federations.
  3. Improve the navigation experience for its audiences

Beyond these challenges, the aim was to have a communication tool to promote a dynamic and consistent image with what the Cuma are today: a platform to respond to the challenges of current agriculture, such as generation renewal, changes in farming practices and the attractiveness of trades in agriculture.

Collaboration

Be API accompanied the National Federation of Cuma in its digital transformation by proposing a solution based on WordPress and Gutenberg. This recasting missionwebsite factory involved several key technical steps: the creation of specific themes for the National Federation, and for the member federations; the implementation of advanced content recovery and synchronization features according to specific rules depending on the federations; Interoperability with JALIOS, the intranet of FNCuma, to recover items and events to be relayed at the sites.

The design team has accompanied our clients through dedicated workshops, to analyse each target audience and optimize the routes according to the different behaviours. Finally, significant artistic leadership work has been undertaken to accurately reflect the organization's image and commitments.

We have received very good support and quality advice. The teams were very professional and responsive throughout the project: a very constructive collaboration.

Sophie Orivel
Communications Manager FNCumA

Results

Thanks to close collaboration of the teams, the National Federation of the Cuma now has a website factory modern and efficient. The project resulted in the creation of a national site and 17 federation sites, with the ultimate goal of having one site per federation, i.e. 55 sites. The new sites offer an optimized browsing experience and simplify user input across the Cuma network. This transformation marks an important step in the positioning of the National Federation of Cuma as a major player in the digital transition in the agricultural sector.

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