BNP Paribas – CIB
Creation of a website factory
BNP Paribas CIB (Corporate & Institutional Banking) is the division of the group dedicated to financial solutions for companies and institutions. Present in more than 56 countries, it supports BtoB players through a comprehensive offer of banking and investment services tailored to their strategic challenges.
Issue
BNP Paribas CIB brings together many different professions with separate services, each having historically managed its own website and marketing strategy. In 2019, the group decided to centralize its digital presence, through a devicewebsite factory. The objective? Aligning practices, while respecting the specificities of each entity.
Collaboration
Be API accompanied BNP Paribas CIB on the whole project, from design to deployment. We adopted an agile methodology, starting with an MVP, before gradually enriching the platform through several evolutionary phases.
- Development of a unique Gutenberg theme providing flexibility and uniformity.
- Migration of content from three different CMSs, with custom import tools.
- Implementation of advanced analytical monitoring to optimize performance
An international project, conducted entirely in English to adapt to the needs of the group.
Results
The new platform offers a seamless and seamless user experience across BNP Paribas CIB's BtoB and institutional financial services. Internally, the move to Gutenberg was praised for its simplicity and ease of administration that it brings to the teams. More intuitive and efficient, the solution put in place allows different professions to manage their content independently, while benefiting from a structuring and evolving framework. The project continues to evolve with RUN monitoring (maintenance and TMA) at Be API, ensuring its continuous improvement and adaptation to the needs of the group.
