Rebranding without compromising lead generation

Need

Liora (formerly DataScientest), an actor in data training within the Omnes Education group, engaged in a complete rebranding. The stakes went well beyond graphic design: modernising the site while preserving its SEO performance – a central student acquisition lever – and simplifying the contribution of marketing teams on a multi-site platform.

Our intervention

A fundamental technical overhaul was carried out to accompany this change of identity: migration from Elementor to Gutenberg, development of a custom theme, multi-site-multilingual architecture and interoperability with third-party tools. Accommodation and maintenance were also resumed. At each stage, the continuity of lead generation guided the technical decisions and arbitrations of the project.

Result

The new site is aligned with Liora's positioning, SEO performance has been preserved and the platform is now easier to operate on a daily basis for marketing teams. A solid base, designed to evolve with the ambitions of the group.