Complete technical overhaul to accompany Liora's rebranding, without breaking on lead generation or SEO performance, key student acquisition levers.
Need
Liora (formerly DataScientest), an actor in data training within the Omnes Education group, engaged in a complete rebranding. The stakes went well beyond graphic design: modernising the site while preserving its SEO performance – a central student acquisition lever – and simplifying the contribution of marketing teams on a multi-site platform.
Our intervention
A fundamental technical overhaul was carried out to accompany this change of identity: migration from Elementor to Gutenberg, development of a custom theme, multi-site-multilingual architecture and interoperability with third-party tools. Accommodation and maintenance were also resumed. At each stage, the continuity of lead generation guided the technical decisions and arbitrations of the project.
Result
The new site is aligned with Liora's positioning, SEO performance has been preserved and the platform is now easier to operate on a daily basis for marketing teams. A solid base, designed to evolve with the ambitions of the group.
The project was very well structured from the start, leaving the least room for unforeseen events, with clear exchanges and rigorous monitoring.The rendering is very in line with the models, and the team has adapted its speech to make the technical topics accessible.
Johary Rasolofomanana- Head of Product & Growth
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