A structural overhaul serving a unified digital strategy

Background

As part of a global overhaul of its offer and image, Actual Group has embarked on an evolution of its graphic charter. This new identity was to be quickly translated into the group's institutional site.

In parallel, the group had begun to set up a website factory, with the aim of centralizing the management of its various sites on a common technical basis, easier to maintain.

The project therefore presented a twofold challenge: to integrate the new charter on the main site and to migrate this site to thewebsite factory to streamline developments.

Collaboration

To support this project, Be API has mobilized a strengthened project team, in close coordination with the teams of the Action Group.

Key steps:

• Migration of the existing site within thewebsite factory, with content recovery and technical environment
• Graphic recast complete from models supplied by the customer
• Establishment of Gutenberg to improve team autonomy
• Adding and adapting necessary features

This collaboration took place in a climate of confidence, with great reactivity on both sides, facilitating decision-making and fluid exchange.

Results

The new institutional site of the Actual Group is now online, true to the group's new identity, and integrated into a shared architecture designed to last. This overhaul is part of a global digital strategy aimed at greater coherence, performance and simplicity in day-to-day management.

This project adds to the collaboration between Be API and Actual Group, already implemented by two projects delivered, and two others in progress. Business to follow!