Notre méthode SXO : fusionner SEO et expérience utilisateur

At the crossroads of Search Engine Optimization (SEO) and User Experience (UX) lies SXO, an essential strategy for creating well-positioned, intuitive, fast and adaptive sites.

The SXO approach

The aim is to convert traffic into loyal customers, by :

  • search engine visibility
  • and optimal user experience.

This means implementing a rigorous SEO strategy and analyzing data to understand and improve each stage of the customer journey.

To create the right product, we always start a project by learning. From our customers, but especially from our customers' customers.

Antoine Paufichet

Head of Design chez Be API

Create the right product with Be API

Our aim is to deliver the tool or interface that best meets your users' needs.

1.

Observation

By observing your end customers, we seek to identify their needs and frustrations.

2.

Prototype

We prototype wireframes for user testing.

3.

Design

We design the visual universe best suited to your target audience and your brand.

Adeptes du design thinking…

... we think, design, develop and optimize WordPress sites according to your users and your goals.

Putting the contributor at the center...

… de l’outil est au cœur de la philosophie de WordPress et de son interface intuitive

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