Be API celebrates its 16th anniversary! How can we evolve without betraying ourselves?
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🐣 2009 : The web is booming, WordPress is still mostly seen as a blogging platform, and Be API is taking its first steps. We don't know yet, but a hell of an adventure is about to begin!
🎂 2025 16 years later, we're still here. And we grew up.
16 years of projects, challenges, great successes (and sometimes some cold sweats) 😅). 16 years to make evolve an agency of which we are proud, and to draw a path that resembles us: that of a advanced WordPress expertise, at the service of companies and organizations in search of reliability, pragmatism... and partners involved.
How do we last in an area that is constantly moving?
More than 15 years of existence, for a digital agency, it's not nothing!
In a constantly changing market, keeping distance (and staying aligned) requires intuition, vision, testing, adjustments... and a good dose of humility.
This year, we applied to ourselves what we often advise our clients: take the time to blow, take the head out of the handlebar and make the point.
At a seminar between associates, we reviewed our mission, discussed our values and updated what was meant to be. The objective? Ensure that what guides us from the beginning remains alive, at the heart of our work.
« Since the beginning, the organization has been adapting to humans, not the other way around. The common sense of telework, listening, flexibility: this has been there since the creation of the agency in 2009. »
Amaury Balmer, CEO
A company that lasts is a company that moves. But to evolve is not to reinvent each trend, nor to blend into the expectations of the market. It's carefully choose what changes – and why. It's moving forward by keeping your feet on the ground, and your heart in the right place. « What never changed either is the giving back. Since the first day, we have contributed: open-source, conferences, events. It's in our DNA. »
Our (re)affirmed mission
Combining the best of WordPress, a pragmatic business approach, and strong human values: this is how Be API builds efficient and sustainable digital solutions.
No revolution, no brutal turn. Our mission is more refined, as a good tool that is adjusted over time. We kept the foundations:
- WordPress expertise,
- technical requirement,
- the human dimension.
« What makes the difference is our human size. It allows a real proximity, and a privileged relationship with each team member. » Alexandre Sadowski, architect and associate.
And then we chose to highlight what we think is essential today:
sustainability, business relevance, and integration in often complex contexts.
This is our course. And sometimes it feels good to say it again: to decision makers, clients, the team and ourselves. If we keep this frame, while remaining attentive to external signals, we know that we are moving in the right direction.
Our values highlighted
Beyond the mission, our values help us make the right choices — especially when they are not obvious. They are our landmarks. Our safeguards. Our decision filters. Anyway, you've got the idea. 😉.
🤝 Human
We're working on projects... but above all with people.
Digital happiness means taking care of all stakeholders: users, contributors, teams, customers.
What drives us: to design tools that are simpler, more fluid, more pleasant – in a healthy environment.
🔁 Perpetual evolution
The web evolves, WordPress also, our customers change – And with us.
So we stay tuned, we test, we adjust.
What worked yesterday can become a brake tomorrow: we have to anticipate, make the right choices.
🧠 Pleasure & quality
Both are inseparable.
We want to do it in good conditions. This pleasure is felt in the result.
🎯 Business-oriented pragmatism
Technique was never seen as an end in itself. Our role: to design useful, sustainable solutions integrated into real contexts.
This sometimes involves avoiding wahou effects and asking the right questions before writing the first line of code.
🔄 The gift back
Without the WordPress community, we wouldn't be there.
So we contribute: by creating resources, conferences, participating in events, etc...
And we encourage all the team – tech or not – to get involved in their own way.
👥 Teamwork
Be API is a collective dynamic, from pre-sale to RUN.
Each project is carried together, with listening, shared responsibility, and shared pride.
« The management of group dynamics is the most challenging. Finding the right balance when perceptions differ is not simple. But when it works, it's also the greatest success. » Amaury Balmer, CEO
🤝 Clients = partners
Working with us is co-building.
That is to say things to each other, to confront ideas, and to move forward together with confidence.
Now what?
Well, let's go on like this! Like we always did. Strictly, rigidly. With ambition, without arrogance. With method, but always centered on humans.
The opportunity to recall that if we are there, it is thanks to the team – the firm's living strength! But also:
👉 The ones who trust us.
👉 Those who challenge us.
👉 Whoever joins us tomorrow.
So happy birthday to us!
We're proud of the way we've come, how we made it, and with whom we made it.
As long as we work with sincerity, we question ourselves, we do things seriously without taking ourselves too seriously...
We know we're on the right track.
And as long as pleasure, demand and sincerity guide our relationships,
So we think we're in our place.
