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Atlantic - Ma maison éco-confort: Creation of a media site
The Atlantic Group is a French company in the HVAC industry. Specializing in home comfort, they work to provide solutions that are more respectful of the environment. With the "Ma maison eco-confort" blog, they offer advice and inspiration to improve every interior.
Issues
We were asked to redesign the blog, which Atlantic wanted to transform into a veritable platform of rich content, moving away from a purely "product" universe to adopt a more lifestyle vision. The challenge was to design a modern site, optimized to support a robust inbound marketing strategy and redirect traffic to their main site.
Collaboration
Our collaboration began with the design of a new logo and an eco-designed graphic charter, in line with our values and those of Atlantic. The blog was redesigned in WordPress, with existing content taken over and interfaced with third-party services, such as Salesforce, via middleware. The project also included the creation of a debate plugin to engage visitors.
Results
An eco-designed, accessible site that reflects Atlantic's values and commitment. The launch was followed by an increase in audience, helping to propel the platform as a benchmark medium in its sector.
The project is also being managed by Be API.
Discover the Ma Maison Éco Confort website
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