Atlantic
Atlantic – My Eco-Comfort Home: Creating a Media Site
The Atlantic Group is a French HVAC industry company. Specializing in home comfort, they work to provide more environmentally friendly solutions. With the blog "My Eco-Comfort Home", they offer tips and inspirations to improve every interior.
Issue
We were asked to recast the blog, which Atlantic wanted to transform into a real platform of rich content, moving away from the universe purely « product » to adopt a more lifestyle vision. The challenge was to design a modern site, optimized to support a robust marketing strategy and redirect traffic to their main site.
Collaboration
Our collaboration started with the design of a new logo and eco-designed graphic charter, aligning with our values and those of Atlantic. The blog has been redesigned under WordPress, with a resumption of existing content and interfacing with third-party services, such as Salesforce, via a middleware. This mission was an opportunity to create a discussion plugin in order to engage visitors.
Results
An eco-designed and accessible site that reflects Atlantic values and commitment. The online posting was followed by an increase in the audience, helping to propel the platform as a reference medium in its sector.
The project is also monitored in TMA at Be API.
Discover the site of Ma Maison Eco Confort
