Agence WordPress Be API | Case studies | Elephant Maison : Creation of an e-commerce site for Elephant Maison

Elephant Maison : Creation of an e-commerce website for Elephant Maison

Elephant Maison, a historic French brand, has been building household loyalty with its must-have blue products for over 175 years. They set themselves apart by offering a varied range of products designed to pamper the home every day.

Issues

Elephant Maison wanted a complete overhaul of their e-commerce site, elephant-maison.com. With a view to unifying the platforms of several brands under a single technology, the company also wanted to move away from the current site, which had become too cumbersome, slow and not very modern. All this against the backdrop of the transformation of the parent company, Labrosse et Dupont Maison, which was seeking to open up to the BtoC market.

Collaboration

Be API, with its WordPress expertise, stepped in to modernize Elephant Maison's digital footprint. The key proposition included the implementation of an optimized order tunnel, synchronization with a PIM system, and the integration of an ecosystem of plugins, while ensuring site performance and speed. In addition, we anticipated potential short-term enhancements, such as CRM integration, a subscription system, and the ability to order customizable products.

Results

The collaboration has enabled Elephant Maison to launch an e-commerce site, elephant-maison.com, that is fluid, aesthetic and functional, while being prepared for future expansion. Thanks to a technologically advanced platform, Elephant Maison not only strengthens its online presence, but also lays the foundations for a unified strategy for all the parent company's brands.