Elephant House : Creation of an e-commerce site for Elephant House

Type of execution

e-commerce site

Elephant Maison, a French historical brand, has been loyal to the homes with its blue products that have been essential for more than 175 years. They stand out by offering a variety of products designed to pamper the interior on a daily basis.

Issue

Elephant Maison wanted a global overhaul of their e-commerce site, elephant-maison.com. With the aim of unifying the platforms of several brands under the same technology, the company also wanted to move away from the current site which has become too heavy, slow and not very modern. All in a context of transformation of the mother house, Labrosse and Dupont Maison, which sought to open up to the BtoC market.

Collaboration

Be API, with its WordPress expertise, intervened to modernize the digital footprint of Elephant House. The key proposal included the implementation of an optimized control tunnel, synchronization with a PIM system, and integration of an ecosystem of plugins, while ensuring the performance and speed of the site. In addition, we have planned potential short-term improvements, such as the integration of a CRM, a subscription system, and the possibility of ordering customizable products.

Results

The collaboration enabled Elephant Maison to launch an e-commerce site, elephant-maison.comfluid, aesthetic and functional, while being prepared for future expansion. Thanks to a technologically advanced platform, Elephant Maison not only strengthens its online presence but also lays the foundation for a unified strategy for all brands of the parent company.