Business France World
Development of an international multi-site platform
Business France is the national agency dedicated to the international development of the French economy. With 1,500 employees in 56 countries, the agency's mission is to promote French companies' exports, facilitate foreign investment projects in France, and oversee the VIE International internship programme. Thanks to a wide network of partners, Business France plays a key role in the internationalisation of the French economy.
Issue
After several successful collaborations, Business France again asked Be API for an ambitious project: the complete overhaul of its international multisite. The aim was to create a modern platform capable of generating traffic and meeting the varied expectations of its various audiences.
Issues:
- Optimization of ergonomics: Provide seamless and intuitive navigation, adapted to each user.
- Increased targeted traffic: Attract investors, buyers, potential partners, journalists, and other stakeholders through personalized user paths.
- Generation and acquisition of leads Transform visitors into qualified leads, with relevant routes and content.
The platform integrates 7 zones and 4 country sites, dedicated to local offices, thus strengthening the positioning of the agency as a major player in the internationalisation of the French economy.
Collaboration
The Agency has developed a platform customised combining technical expertise, UX optimization, and advanced SEO strategy. The multisite, both scalable and flexible, has been designed to meet the specific needs of Business France and its users.
- Optimized user paths: Fluid and intuitive pathways have been developed to facilitate contact requests and maximize the generation of qualified leads. Emphasis was placed on the accessibility of information for each target audience.
- Intuitive Back-Office: A simplified back office has been set up, allowing Business France teams to manage the content of the sites easily. This flexible system allows the rapid deployment of new sites as required.
- Enhanced SEO Strategy: SEO optimization of all sites has been particularly careful to improve their international SEO, integrating best practices in content, marking, and technical performance.
Results
Business France now has a modern multi-site platform that fully embodies its vision of a dynamic French economy open to the world.
Modernized user interface: A fluid and intuitive user experience, facilitating access to information and interaction with Business France offices.
Simplified and flexible multisite back-office: A content management system allowing the efficient and rapid deployment of new sites, while adapting to the evolving needs of the agency.
Increased visibility: Thanks to a rigorous SEO optimization, the platform recorded a significant increase in its traffic, with enhanced visibility of « sites areas » in international research results.
A powerful tool at the service of Business France, to consolidate its role as a key player in the internationalisation of the French economy, while offering an optimized user experience and concrete results in terms of lead generation and international visibility.
