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Rhum Attitude: E-commerce site maintenance

Rhum Attitude is an online rum specialist that combines online sales of bottles, samples and monthly box subscriptions with a physical boutique in Brussels. Every facet of the company, from articles exploring the world of rum to tasting workshops, reflects the passion of its team.

Issues

The customer faced a major challenge: to take over and optimize its website, previously developed by a third party. It was essential to maintain, improve and evolve this site in a strong commercial context. The customer needed expert support to identify and correct the various problems impacting the user experience and the overall functioning of the site.

Collaboration

The collaboration began with a complete onboarding, including a workshop and briefing to clearly define the customer's needs. After an in-depth pre-audit, a roadmap of actions was put in place. The site benefited from technical support in the form of hourly packages to guarantee continuous improvement. Emphasis was placed on SEO optimization, improving the user experience and implementing new functionalities, while maintaining the essence of the site.

Results

SEO performance was improved and new options were added to existing functionality. As the project evolved, new requests were formulated and integrated into a separate evolution project. Rhum Attitude now has a high-performance e-commerce site in line with its ambitions.