Our partnership with Zei for a CSR approach

The commitment to Corporate Social Responsibility (CSR) is a topic at the heart of the strategy at Be API, which we lead with Zei Since 2021.

Zei, is a comprehensive tool that promotes dynamic and transparent CSR, away from greenwashing. It is a solution that guides professionals in their responsible approach, and offers individuals the opportunity to make informed choices.

I. Corporate culture and CSR: a genuine commitment

Don't go yet! With a title like this, we already imagine your eyes up in heaven, and we understand you. Don't worry, we're going to tackle the subject without getting into the business's grips, but sharing our experience on the platform, and our continuous improvement process.

Why is CSR essential?

Let's start by reminding ourselves of the importance of integrating a CSR strategy into your company. The approach includes:

• strengthening the reputation of society
• improving the relationship with partners
• promoting the commitment and well-being of teams
• increasing market competitiveness
• or reduce regulatory risks

At Be API, our approach is genuine and pragmatic, with a willingness to progress and continually question each other.

Our daily commitment

Our commitment is realized through three dimensions:

1. The commercial part
2. Business strategy
3. Selection of our suppliers and partners

• We integrate CSR into our decision-making processesensuring that every business decision reflects our values.

• We grow sustainable and accountable partnershipsfocusing on long-term beneficial collaborations.

• As a hybrid agency, we are also thinking about the organisation of work – for example, we made the decision to keep premises in Paris, while promoting environmentally responsible actions, and maximizing the contribution to employee well-being, with ergonomic and user-friendly spaces.

• In our projects, we promote eco-designpromoting sustainable and efficient resource solutions.

• Finally, we attach great importance to the selection of our suppliers and partners: we favour French actors, who have a positive social impact, This helps to support ethical and supportive practices within our professional ecosystem.

II. Zei: Key tool for CSR in action

Starting a CSR approach may seem like a real puzzle. At the agency, there was no question of creating a favourable ecological or social image without concrete action. We wanted practical solutions to measure and improve our daily impact, while setting clear goals.

More than just a platform

That's where Zei Come into play. Beyond the simple framework of a CSR assessment, the tool has many advantages.

• The platform builds on ISO 26000 principles, including transparency, to provide clear and comprehensive information.
• Its intuitive toolbox simplifies the construction and management of a true CSR strategy.
• With more than 200 indicators available, Zei can set precise targets. And it also gives plenty of ideas!
• Acting as a trusted third party, the tool validates our approaches and offers us solutions to progress.

Zei highlights 3 main axes: environment, social and governance.

For each of these axes, a list of concrete actions is proposed to improve our performance. Each action must be justified and validated (or not) by experts, making the process transparent and effective.

As mentioned above, what one likes in this approach is his pragmatic side. This is not a race for perfection, but a continuous improvement process. Not all our indicators are fixed, but we are actively working to improve them, and to incorporate new good practices into our processes.

III. Transparency and communication: the pillars of our approach

By working with Zei, we are committed to openly sharing our progress. Our profile is accessible to all, and offers full transparency on our goals, evolution and timelines.

Communicating these commitments is essential for several reasons:

• Building confidence and credibility with our clients, partners and stakeholders.
• Demonstrate our genuine commitment to responsible and sustainable business practices.
• Inspire and encourage other companies to follow our example, to create a more ethical and environmentally friendly business world.

In our approach to a more robust CSR, transparency and open communication are key values that we have always preferred, closely linked to our commitments to open source.

Conclusion

In short, our CSR approach goes beyond mere compliance with standards and regulations. It is a deep commitment to our values: we are proud of our journey, and we tend to improve it even further.

To this end, we are exploring the possibility of certification Ecovadis, an additional step towards recognizing our commitment to CSR, and a way to accelerate our customer partnerships.

Want to know more about our commitments? Rendezvous our profile Zei !