Havana Club
Havana Club : Recast of an institutional site
Havana Club is one of the iconic brands of the world of spirits, belonging to the Pernod-Ricard group. It stands out for its distinctive collaborations and exclusive cocktails, imported directly from Cuban culture.
Issue
In order to showcase its products, collaborations and cocktail recipes, Havana Club was looking for a major overhaul of its website. The new site had to meet challenges of animation and performance. In terms of navigation, the platform had to offer a seamless shopping experience, redirecting users to the brand's resellers thanks to the features « click to buy ».
Collaboration
The Be API team has supported several key aspects of the project, including the WordPress development of the site. The focus has been on two main areas: ensuring optimal performance despite the demands for advanced animations and ensuring a fluid and responsive user experience.
Results
Havana Club now has a lively and dynamic site, accessible on all devices. Users can discover the rich history of the brand and easily access their favourite retailers.
