Digital partner of a media group

Background

It all starts in 2012 with M6 Advertising (now M6 Unlimited). After several changes and a redesign of the platform, the M6 Group also entrusts Be API with the maintenance and evolution of its institutional site.

Quickly, there is evidence that: both platforms share many needs. Rather than making them evolve separately, Be API accompanies the group in setting up a website factory.

The objective: to pool developments and simplify maintenance, while allowing each brand to retain its identity.

Today's platforms are based on the same website factory and share a common technical foundation.

Collaboration

On a daily basis, the agency maintains the platforms, guides their evolutions and assists teams on SEO, security and performance issues, in conjunction with marketing teams and the DSI.

In a media group, priorities change quickly. A new highlight, a brand evolution, a business need... lhe platforms must be able to follow without creating technical debt. This is all at stake in the common foundation set up: to develop the two sites in parallel, to pool developments where this is relevant and to speed up the implementation of the new projects.

Last example: the evolution of M6 Unlimited on the occasion of its change of identity. Be API supported this transformation on design, development and SEO components.

Today

Over the years, collaboration has been built around a goal: allow M6 teams to rely on reliable platforms that can evolve without calling into question existing ones.

Today, Be API acts as a long-term partner: the agency accompanies the evolution of the platforms, advises the teams on technical choices and makes live a common foundation designed to meet the challenges present and future of the group.