- website factory
Staci : Creation of a website factory
Staci, European leader in retail logistics since 1989, offers innovative B2B and B2C logistics solutions. Specializing in the management of multi-vendor, multi-customer and multi-product flows, Staci draws on its platforms in Europe to offer a pooling of resources that generates added value for its customers.
Issues
Faced with accelerated growth marked by the acquisition of numerous subsidiaries across Europe, Staci found itself with a patchwork of disparate websites, both graphically and technologically. The challenge was twofold: to unify the group's image on the web while preserving each subsidiary's ability to generate local leads.
Collaboration
After an in-depth analysis, including site visits, we designed a multilingual WordPress " website factory ", enabling content synchronization between the corporate and subsidiary sites. This was complemented by a sophisticated SEO strategy, ensuring that users were directed to the right content, in the right language, without interference. The solution adopted favors local autonomy while guaranteeing global consistency.
Results
Today, Staci enjoys a harmonized digital presence, translated into 6 languages, with 8 country sites. The new platform reinforces the Group's culture while optimizing customer acquisition. Thanks to intuitive navigation, customers can easily find the information they need, while subsidiaries benefit from modern tools adapted to their local needs.
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