Be API WordPress agency | Our expertise | Audit SEO WordPress

Audit SEO WordPress: identify the brakes which limit your visibility

Your WordPress site loses traffic, encounters difficulties indexing or no longer progresses despite your editorial efforts? One SEO audit allows us to overcome intuitions to identify precisely the technical, structural and semantic causes that limit our performance.

Be API, agency SEO WordPress, analyzes your site as a whole: exploration, indexing, architecture, WordPress templates, content, performance, authority and measurement. You get an argumented diagnosis and a roadmap that indicates what to fix, in what order and with what level of priority.

Request a WordPress SEO audit

Analysis by senior SEO consultants

Advanced technical expertise of WordPress

Roadmap prioritized by impact and complexity

When should you audit your WordPress site?

An SEO audit can be carried out at different stages of a site's life. It is particularly relevant when there is a gap between the effort invested and the performance actually achieved.

The goal is not simply to identify errors. It is to understand the causes of the situation, assess their impact and determine the actions that really deserve to be undertaken.

Your organic traffic is decreasing

A drop in traffic can have very different causes:

loss of positions on some strategic queries;
decrease in demand;
evolution of the presentation of research results;
exploration or indexing problem;
deleting or modifying high-performance pages;
poorly controlled migration;
degradation of content;
Competition became more visible;
measurement or marking problem.

We segment data by period, directory, page type, query and market to determine where the decline is concentrated and what can explain it.

Your visibility is no longer improving

Your site regularly publishes and does not seem to encounter any major anomaly, but its performance reaches a ceiling.

The audit may then reveal less visible limits:

too generalist architecture;
lack of pages on certain intentions;
competing content;
insufficient internal meshing;
excessive depth of strategic pages;
too poor templates;
authority focused on bad URLs;
content close to those already offered by competitors.

The aim is to emerge from a logic of point corrections and find structural progression levers.

You are preparing a WordPress redesign

The pre-recast audit allows you to understand what needs to be kept, improved or abandoned before defining the future site.

We identify in particular:

pages that generate impressions, visits or conversions;
content with external links;
strategic directories;
the structural problems not to be reproduced;
opportunities for tree improvement;
the SEO requirements of future templates;
URLs to be included in the redirection plan.

The SEO can thus be taken into account before validation of the tree, models and developments.

You just made a migration

Migration can result in losses even when old URLs have been redirected.

We check in particular:

correspondence between old and new pages;
redirection codes;
possible chains and loops;
canonicals;
internal links;
Sitemaps;
indexing directives;
preservation of content and metadata;
The evolution of exploration;
variations in impressions, positions and traffic.

The aim is to quickly identify anomalies in order to prevent them from settling permanently.

You have problems with indexing

The increase in the number of pages excluded in Google Search Console does not necessarily mean that all must be indexed.

The audit makes it possible to distinguish:

normal exclusions;
unnecessary pages to acquire;
strategic content missing from the index;
duplication;
pages explored but deemed insufficient;
Canonicalization errors;
technical restrictions;
mesh problems;
URLs unintentionally generated by WordPress.

We are not trying to index the entire site. We ensure that the right pages are accessible, understandable and sufficiently valued.

Your WordPress accumulates technical debt

Over time, extensions, theme changes and successive interventions can create behaviours that are difficult to anticipate.

The audit helps to determine:

problems with a real SEO impact;
extensions that modify indexing or tags;
templates responsible for repeated anomalies;
scripts that degrade performance;
Taxonomy became difficult to control;
corrections that can be automated;
topics that do not warrant priority work.

Not all technical imperfections are of equal importance. Our role is to separate what needs to be corrected from what can be monitored or assumed.

An audit that goes back to the logic of WordPress

A generic SEO audit generally observes the pages produced by the site. One SEO WordPress audit must also understand why they are produced in this way.

The same anomaly can be generated by:

the theme;
a page template;
a Gutenberg block;
an extension;
a taxonomy;
a type of personalized content;
a rule to rewrite URLs;
a filtering system;
multilingual configuration;
a specific development.

When a problem repeats over several hundred pages, the solution is not to correct them one by one. It is necessary to identify the component or the WordPress logic that caused the anomaly.

This reading allows you to pass:

From symptom SEO → to the WordPress cause → then to a lasting correction

For example, a multiplication of poor pages may come from labels freely created by contributors. Incoherent titles may be linked to a common template. Important contents can be invisible because they are loaded only after JavaScript interaction.

Our knowledge of WordPress allows us to formulate precise and realistic recommendations, directly translated into changes of CMS.

What we analyze in your WordPress

The scope of the audit is adapted to the nature of the site, its volume, its history and your objectives. It can cover six additional dimensions.

Technical audit and indexing

We analyze the ability of engines to discover, explore, interpret and index strategic pages.

Controls may include:

HTTP response codes;
redirections;
chains and loops;
404 errors;
the robot.txt file;
Noindex directives;
Canonical beacons;
XML sitemaps;
consistency between sitemaps, canonicals and indexing;
URLs with settings;
HTTP, HTTPS, with or without subdomain;
pages accessible under several URLs;
HTML and JavaScript rendering;
dynamically loaded content;
structured data;
management of pre-production environments;
multilingual rules and hreflang tags;
any conflicts between extensions.

We cross-check these checks with Google Search Console data to identify pages actually explored, indexed or excluded.

The goal is not to achieve an artificially perfect technical score. We look for anomalies that may prevent useful pages from being discovered, understood or properly consolidated.

Architecture, crawl and internal mesh

Architecture influences how users and engines understand the hierarchy of the site.

In particular, we analyse:

depth of pages;
links in navigation;
contextual links;
orphan pages;
the distribution of internal links;
levels of categories;
labels;
archives of dates and authors;
internal search results;
Pagination;
facets and filters;
related content;
the sons of Ariane;
automatically generated pages;
links to redirects or errors;
the differences between the theoretical architecture and that actually explored.

At high volumetric sites, we also study how engines divide their exploration between strategic pages and secondary URLs.

The goal is to focus the links, depth and exploration on the content that is really part of your strategy.

Performance and Core Web Vitals

Performance depends on many components of the WordPress ecosystem.

In particular, we examine:

the theme;
active extensions;
third party scripts;
Style sheets;
Police;
images and videos;
deferred loading;
blocks and components front-end;
the cache;
the CDN;
server response time;
mobile behaviour;
visual stability;
the responsiveness of interfaces.

We distinguish the data measured with the actual users from the results obtained in one-off tests.

The audit aims to identify the main causes of slowing down and to determine the optimizations compatible with your technical and editorial constraints. Arbitraryly removing all extensions or scripts is not a realistic strategy: you need to understand their usefulness, cost and alternatives.

Content and semantic strategy

We assess the ability of content to meet user expectations and to cover the strategic themes for your activity.

The analysis may include:

current site positioning;
queries generating impressions and clicks;
the intentions of each page;
Semantic opportunities;
quality and depth of content;
the structure of securities;
the clarity of introductions;
poor pages;
obsolete content;
duplication;
cannibalization;
content that does not generate visibility;
pages to be consolidated;
the new pages to create;
consistency between content, offers and conversion paths.

We do not automatically recommend extending all pages. Content must be comprehensive enough to meet its intent, without diluting information into unnecessary developments.

Recommendations may relate to the creation, enrichment, merger, repositioning or deletion of certain content.

Popularity and authority

External links contribute to the discovery of pages and the authority of the site.

In particular, we analyse:

referent domains;
the quality and relevance of the links;
the pages that receive these links;
the anchors used;
lost links;
backlinks directed to errors or redirections;
the distribution of authority in the site;
content that naturally attracts quotations;
differences with competitors;
any abnormal signals.

The objective is not to get as many links as possible. We seek to understand whether important pages have sufficient support and what resources could naturally strengthen the authority of the brand.

Data, route and conversion

A site can gain visibility without actually contributing to the company's objectives. Conversely, a decline in overall traffic can mask a progression on the most useful routes.

We therefore cross-check the SEO analysis with the available data:

entry pages;
requests;
apparatus;
country;
new visitors;
Main interactions;
forms;
Registration;
transactions;
downloads;
route between content and commercial pages.

We also check whether the measuring device correctly evaluates the contribution of the SEO.

This part does not replace a full analytics audit. It makes it possible to link SEO findings to business objectives and to identify possible measurement limits that prevent the interpretation of performance.

A calibrated audit at your site, not an automated report

Tools are essential to collect and cross-reference data. However, they cannot determine the actual priority of an anomaly alone.

Talk about your SEO WordPress audit

Our method of audit SEO WordPress

Our approach takes place in five stages.

Framework objectives and scope

We organize an exchange with the teams concerned to understand:

the role of the site;
its hearings;
its objectives;
its history;
recent developments;
problems already identified;
technical constraints;
the resources available to implement the recommendations.

We then determine the precise scope of the audit: domain, subdomains, languages, types of content, markets and data to be used.

Collect data

We collect the information necessary for the analysis:

exploration of the site;
Google Search Console data;
Matomo or Google Analytics data;
monitoring of positions;
backlinks;
performance;
sitemaps;
rules for exploration;
migration history;
marking plan;
server logs when their analysis is relevant and possible.

We check the quality of the data before interpreting them. Unavailable or unreliable data is reported; It is not replaced by an estimate presented as certain.

Analyze causes and opportunities

We cross sources to establish relationships between observed symptoms and their likely causes.

For example:

a non-indexed page may lack internal links;
a decrease in traffic may come from a limited group of requests;
a series of duplications can be generated by a taxonomy;
a loss after redesign may result from an imperfect correspondence between the old and new pages;
a small conversion may result from a mismatch between the request and the proposed content.

Each observation is illustrated by concrete examples and placed in the context of the site.

Prioritize recommendations

We classify actions according to several criteria:

expected SEO impact;
emergency;
level of risk;
complexity;
Volumetricity concerned;
technical dependencies;
resource requirements;
ability to be scaled.

This prioritization makes it possible to distinguish:

critical blockages;
quick wins;
Structural projects;
secondary improvements;
the items to be monitored;
subjects that do not warrant immediate action.

Return and decide

The audit ends with a return to your teams.

We present:

the main findings;
the causes identified;
risks;
opportunities;
priority recommendations;
necessary arbitration;
proposed next steps.

This restitution allows marketing, editorial, technical and decision-making teams to share the same reading of the situation.

What you get after the audit

The audit must make it possible to decide and act. Deliverables are therefore designed to be understood by business teams and operated by technical teams.

A well-founded diagnosis

The report presents:

the findings;
the data used;
examples of URLs;
the templates concerned;
probable causes;
the level of impact;
the associated risks.

The anomalies are contextualized. We explain why they are problematic and under what conditions they should be corrected.

A prioritized roadmap

Recommendations are classified according to their impact, urgency and complexity.

The roadmap may specify:

priority;
type of action;
the relevant pages or templates;
the team responsible;
dependencies;
the level of effort;
the validation criterion;
The indicator to be followed after deployment.

Recommendations are classified according to their impact, urgency and complexity.

Recommendations that can be translated into tickets

Where context permits, technical recommendations are formulated in a sufficiently precise manner to be incorporated into a backlog.

They may include:

current behaviour;
expected behaviour;
functional rules;
special cases;
examples;
recipe criteria.

This precision limits interpretations and facilitates discussions with developers.

Oral restitution

The restitution provides an opportunity to present conclusions, answer questions and collectively validate priorities.

It can bring together teams:

marketing;
communication;
editorial;
product;
techniques;
data;
direction.

The level of detail is adapted to the participants to facilitate decisions.

A selection of quick wins

When simple and useful actions are identified, we isolate them so that they can be initiated quickly.

A quick win is not necessarily a spectacular action. This is a correction with a particularly favourable relationship between impact, effort and risk.

A follow-up plan

We specify the indicators to be monitored after implementation:

exploration;
indexation;
impressions;
positions;
clicks;
skilled traffic;
interactions;
conversions;
technical performance.

We also define the deadlines for compliance adapted to the nature of the actions.

From the recommendation to the WordPress implementation

The audit is only the first step. Its value depends on the ability of teams to properly implement the recommendations.

Be API can accompany you after the audit to:

turning the roadmap into a backlog;
draft specifications;
developing templates;
changing taxonomy rules;
configure extensions;
correct structured tags and data;
improve internal meshing;
apply redirections;
improve performance;
optimize content;
control developments;
realize the SEO recipe;
monitoring post-production effects.

Our SEO consultants work with WordPress developers, designers, project managers and analytics experts.

This organisation avoids the classical break between the agency which formulates the recommendations and the technical team responsible for interpreting them.

Audit → Specifications → Development → Recipe → Measurement

You can also entrust us only with the audit and keep implementation in-house or with your partners. Deliverables are designed to remain usable regardless of the organization model chosen.

Why entrust your SEO WordPress audit to Be API?

Experienced SEO consultants

The analysis is performed and interpreted by consultants able to link technical findings to editorial and business issues.
The tools facilitate collection. Human expertise allows us to understand its scope.

A deep knowledge of WordPress

We know the mechanisms that can generate observed anomalies: themes, extensions, templates, blocks, taxonomies, content types, multi-site and multilingual.
Our recommendations take into account how WordPress actually works.

Contextualized Analysis

We do not seek to apply an identical checklist to all sites.

The scope, priorities and recommendations depend on:

your business model;
your hearings;
Volumetricity;
editorial organisation;
technical architecture;
available resources;
projects already planned.

Implementationable recommendations

Each recommendation must be understood, prioritized and monitored.

Where useful, we specify the expected behaviour, the templates involved and the criteria for validating the correction.

A collaboration between marketing and technology

We facilitate exchanges between SEO, marketing, content, design and development teams.
This approach makes it possible to integrate technical constraints without losing sight of the objective of visibility and conversion.

Support possible after the audit

Be API can extend the mission by:

support for implementation;
a specification phase;
WordPress developments;
a SEO recipe;
regular pilotage;
Team training;
performance monitoring.

Frequently asked questions about the SEO WordPress audit

Duration depends on the size of the site, the number of templates, languages, available data and the level of analysis expected.
A targeted audit can be conducted within a few days. An international or high volumetric site may require several weeks between framing, collection, analysis and restitution.
The calendar is set after a first exchange on your context.

The budget depends mainly on:
– volumetrics;
– the number of sites or domains;
– the number of languages;
– the complexity of WordPress;
– technical and editorial scope;
– data to be analysed;
– expected deliverables.

We define the perimeter before sending you a proposal to avoid an oversized or overly superficial audit.

Depending on the perimeter, we can request read access to:

– Google Search Console;
– Matomo or Google Analytics;
– the position tracking tool;
– WordPress;
– technical documentation;
– history of migration;
– certain recipe environments;
– server logs.

Access is limited to what is necessary. If data is not available, we adjust the analysis and report this limit.

Priority is given to extensions that may influence:

– indexing;
– SEO tags;
– Sitemaps;
– redirections;
– multilingualism;
– performance;
– structured data;
– the generation of pages.

An SEO audit is not a full security or quality audit of the code for each extension. If a thorough technical investigation is necessary, it can be framed with our WordPress teams.

Yes, if included in the defined perimeter.
We can analyze the quality of content, intentions, opportunities, cannibalization, poor pages and the organization of thematic clusters.
The depth level depends on the volume and objectives of the mission.

Yes. Be API teams can intervene on templates, extensions, indexing rules, mesh, performance and content.
We can also accompany your internal teams or your technical agency by providing specifications, tickets and a SEO recipe.

Yes, especially if the site has indexing problems or if SEO foundations have not been checked prior to posting.
In this case, a targeted audit or SEO recipe may be more proportionate than a full audit.

No. Tools are used to collect, cross-reference and visualize data.
The conclusions, priorities and recommendations are drawn up by our consultants taking into account the technical, editorial and business context.

We define the indicators associated with the recommendations: indexing, exploration, positions, impressions, traffic, performance or conversions.
Be API can provide one-time follow-up after the corrections or set up a recurring SEO support.

Discover our achievements

Discover project selection

Group M6

Institutional site

A common WordPress base and +10 years alongside the M6 Group

The M6 Group is a major player in media and entertainment in France, bringing together several brands and digital platforms for the general public as well as professionals.

See project

Let's talk about HR

Media site

Affirm a B2B media positioning

Complete overhaul of the Let's Talk HR platform, with the aim of aligning the site with its B2B media positioning while strengthening the technical stability and editorial autonomy of the teams.