A common WordPress base and +10 years alongside the M6 Group
The M6 Group is a major player in media and entertainment in France, bringing together several brands and digital platforms for the general public as well as professionals.
Request a quote SEO adapted to your WordPress site
Technical audit, overhaul, traffic reduction, editorial strategy or long-term support: the SEO mission budget depends on your site, your objectives and the actions you really need.
Tell us your background. Our experts will help you clarify the need before building a clear, detailed and adapted proposal for your WordPress environment.
A perimeter adapted to your needs
An integrated SEO and WordPress expertise
A senior interlocutor from the framing
A SEO quote must explain what you are buying
Compare two quotes SEO is difficult when titles remain vague: « optimization of the site », « tracking keywords », « improvement in SEO » or simple volume of hours without clearly identified deliverables.
A useful proposal should allow you to understand:
- the objectives of the mission;
- subjects actually supported;
- the analyses and actions planned;
- expected deliverables;
- the associated load;
- the calendar;
- the responsibilities of each team;
- items not included;
- indicators used to track results.
At Be API, we build the estimate after studying your context. We do not automatically offer you a full audit, massive content production or monthly support if your need can be addressed through a more targeted intervention.
Our goal is to define a perimeter proportionate to your situation and usable by your teams.
A good SEO quote does not promise a first position. It specifies what will be analyzed, produced, integrated and measured.
Which project do you want a SEO quote for?
Quote for a WordPress SEO audit
Audit allows to identify technical, structural and editorial brakes that limit the performance of your site.
The estimate may include:
- scoping of objectives;
- exploration of the site;
- Indexing analysis;
- study of architecture and mesh;
- WordPress template analysis;
- Performance evaluation;
- semantic analysis;
- study of content;
- backlink analysis;
- restitution;
- the construction of a prioritized roadmap.
The scope depends in particular on the number of pages, templates, languages and domains to be analysed.
SEO estimate for recasting or migration
A redesign requires SEO support before, during and after production.
The proposal may include:
- analysis of the existing site;
- Identification of pages to be preserved;
- the definition or validation of the tree;
- Semantic mapping;
- SEO specifications of templates;
- preparation of the redirection plan;
- validation of models;
- the SEO recipe;
- control of preproduction;
- post-migration surveillance;
- the monitoring of indexation, positions and traffic.
Encryption is usually organized by phase to match the overall schedule of the redesign.
Quote for recurrent SEO support
A long-term support allows you to drive a roadmap, analyze the results and advance the site in line with priorities.
It may include:
- performance monitoring;
- Google Search Console analysis;
- monitoring of positions;
- identification of opportunities;
- prioritization of actions;
- drafting recommendations;
- support for technical teams;
- Editorial briefings;
- Content optimization;
- control of production starts;
- regular steering points;
- Dashboards.
The estimate specifies the pace of support, the mobilizable capacity and the respective responsibilities of Be API and your teams.
Cost for a technical SEO intervention
The mission can focus on a technical problem identified:
- indexation;
- taxonomy;
- pagination;
- facets;
- structured data;
- Core Web Vitals;
- JavaScript;
- hreflang;
- internal meshing;
- sitemaps;
- canonicalization;
- redirections;
- Log analysis.
The perimeter can combine diagnosis, specifications, WordPress integration and recipe.
This approach avoids funding a general audit when a specific issue requires more in-depth expertise.
Quote for an editorial strategy
We can accompany you to define the content necessary to develop your visibility.
The proposal may include:
- analysis of research intentions;
- searching for keywords;
- Semantic mapping;
- mapping between requests and pages;
- definition of the pillars pages;
- construction of editorial clusters;
- writing briefs;
- optimization of existing content;
- creating new content;
- the definition of internal mesh;
- setting up a workflow assisted by IA;
- training of contributors.
Quantification depends on the number of topics, markets, content and the expected level of production.
International SEO quote
An international project may require analysis by market and language.
Accompaniment may relate to:
- The architecture of domains and directories;
- hreflang tags;
- local competition;
- searching for keywords by country;
- the location of content;
- editorial governance;
- the mesh between versions;
- Market performance measurement;
- coordination with local teams.
The estimate distinguishes the common foundations from the analyses and productions specific to each market.
SEO and GEO
The search routes now extend to response engines based on artificial intelligence.
We can build a support combining:
- Standard SEO;
- visibility audit in IA responses;
- mapping of prompts;
- follow-up of entries and quotations;
- optimization of strategic content;
- Structure of entities;
- improvement of WordPress templates;
- development of authority;
- SEO and GEO visibility measurement.
The GEO perimeter is defined according to the drivers, markets and strategic issues to follow.
What influences the price of a SEO benefit
The price of a SEO mission does not depend solely on the number of pages on the site. Several dimensions influence the necessary burden and the level of expertise to be mobilised.
The size and volume of the site
A window site of a few dozen pages does not require the same device as a media site, a marketplace or a website factory.
In particular, we take into account:
- the number of URLs;
- the number of templates;
- types of content;
- taxonomy;
- domains and sub-domains;
- languages;
- pages generated dynamically.
At high volumetric sites, the analysis should be segmented by template and supplemented, where relevant, by exploration or log data.
The complexity of the WordPress environment
The budget can evolve according to:
- the theme used;
- specific developments;
- the number and role of extensions;
- the presence of WordPress Multisite;
- multilingual operation;
- interconnections with the information system;
- dynamic generation of pages;
- the use of a headless front;
- security and accommodation constraints.
A recommendation must take this architecture into account so that it can be implemented without creating regression.
Objectives and level of competition
The work required also depends on the ambition of the project.
Positioning yourself in a local niche market, developing the visibility of an international brand or intervening in a particularly competitive sector involves different levels of research, production and authority.
We evaluate:
- the topics covered;
- competitors;
- the current status of the site;
- content gaps;
- the authority of the domain;
- SEO maturity of the organisation;
- expected results.
Mission perimeter
A quote may cover:
- diagnosis;
- strategy;
- specifications;
- production;
- integration;
- the recipe;
- the measurement;
- Pilotage.
Two commercial proposals can therefore have the same title while covering very different responsibilities.
The Be API quote details precisely the steps included.
Implementation of the recommendations
The budget varies according to your wishes:
- have recommendations only;
- be accompanied by your own technical team;
- entrust integration to Be API;
- allocate implementation among several partners.
Our ability to bring together SEO consultants, WordPress developers, designers and analytics experts allows us to build an accompaniment from diagnosis to production.
Content to produce
The load depends on:
- the number of content;
- their length;
- the level of expertise required;
- necessary interviews;
- languages;
- validation steps;
- the need for integration;
- possible use of IA-assisted workflow.
We favour the quality and relevance of content rather than an arbitrary volume of texts.
Available data
The presence or lack of reliable data also influences the method.
In particular, we can exploit:
- Google Search Console;
- Matomo or Google Analytics;
- Position tracking tools;
- backlink data;
- server logs;
- migration history;
- internal dashboards.
Where certain data are unavailable, this limit is taken into account in the scope and conclusions.
The calendar
A recast deadline, imminent migration or urgent need for analysis may require a number of short-term expertise.
We therefore verify:
- key dates;
- dependencies with other teams;
- validation periods;
- the necessary availability;
- production milestones.
What our commercial proposal specifies
Our estimate is designed to allow you to understand and compare the proposed perimeter.
Context and objectives
We reformulate the initial need and desired results to ensure that the mission responds to the right issue.
The scope of intervention
The estimate specifies:
- the areas and sites concerned;
- markets and languages;
- planned analyses;
- contents or templates studied;
- the actions included;
- any volumetric limits.
Deliverables
Each phase is linked to an identifiable deliverable:
- audit report;
- roadmap;
- Semantic mapping;
- redirection plan;
- specifications;
- Editorial briefings;
- content;
- dashboard;
- Technical tickets;
- restitution;
- recipe.
Load and Calendar
We indicate the expected load, the main steps and any dependencies with your teams.
Depending on the mission, the encryption can be expressed:
- per phase;
- deliverable;
- in the form of a package;
- in the form of recurrent capacity;
- from an envelope of clearly arranged days or hours.
Allocation of responsibilities
The estimate specifies the following:
- Be API;
- your teams;
- your technical agency;
- your editors;
- your local teams;
- another possible partner.
This makes it possible to avoid grey areas at the time of implementation.
The assumptions and exclusions
Items not included in the perimeter are explicitly indicated.
This may include:
- content production;
- their translation;
- integration;
- purchase of links;
- Tool licenses;
- unidentified developments;
- analysis of additional areas;
- a full analytical audit.
If an option can complete the mission, it is presented separately.
How your SEO quote is built
1.
You present your need
We need to collect the first elements:
- Website URL;
- problems encountered;
- proposed project;
- deadline;
- current organization.
There is no need for a perfectly finalized specification to contact us.
2.
We organise a scoping exchange
This exchange allows us to understand:
- your objectives;
- Site history;
- actions already carried out;
- the difficulties identified;
- the teams concerned;
- technical constraints;
- the data available;
- the calendar.
We can also help you determine if your need is an audit, a targeted project or a broader support.
3.
We are building the proposal
The commercial proposal states:
- our understanding of need;
- the method;
- the steps;
- deliverables;
- Planning;
- the charge;
- the budget;
- Responsibilities;
- possible options.
If several scenarios are possible, we can distinguish them to facilitate your arbitration.
4.
We're preparing for launch
After validation, we organize the start:
- interlocutors;
- access;
- documents;
- calendar;
- follow-up points;
- sharing tools;
- Responsibilities.
The project can then start on a clearly shared perimeter.
A SEO budget related to WordPress execution capability
A SEO recommendation produces little value when it remains in a report or cannot be properly applied in the CMS.
Be API can bring together within the same project:
- SEO consultants;
- GEO experts;
- WordPress developers;
- designers;
- web analytics experts;
- Project leaders.
The estimate can thus cover the whole course:
Diagnostic → Strategy → Specifications → Development → Recipe → Measurement
This organisation reduces imprecise exchanges between providers and facilitates the transformation of recommendations into concrete developments.
However, you can give us only the advice section. Deliverables are designed to remain usable by your teams or technical partner.
How to prepare your SEO quote request?
Some information allows us to better characterize the need:
- URL of the site;
- the approximate number of pages;
- the languages and markets concerned;
- the main objective;
- the difficulty encountered;
- SEO actions already carried out;
- any recent changes or migrations;
- measurement tools available;
- technical and editorial organization;
- desired deadline;
- an indicative budget, if you have defined one.
Not all of this information is mandatory at the time of first contact. They may be specified during the scoping exchange.
Frequently asked questions before requesting a quote SEO
The request for a quote does not involve you. We organize a first exchange to understand your need and determine the appropriate perimeter.
If your project requires a separate in-depth study or scoping phase, this phase is specified before any start-up.
There is no single budget for all sites.
The price depends in particular on volumetricity, number of markets, technical complexity, deliverables, level of competition and whether or not implementation is taken over.
A targeted project, a comprehensive audit and recurrent international support correspond to very different levels of intervention.
A single tariff would require either to offer the same scope to everyone, or to leave much of the service undetermined.
We prefer to build a budget corresponding to the analyses, deliverables and responsibilities that are really needed.
No. You can contact us from a problem, objective or project still being defined.
The scoping exchange makes it possible to specify the need before encryption.
No. Depending on your situation, we can propose an audit, a targeted analysis or start from an existing audit.
If you already have recommendations, we can review them to determine if they are sufficiently accurate and still suitable for the site.
mission.
No significant access is required for the first request.
Once the scope is considered, reading access to Google Search Console, Matomo, Google Analytics or WordPress can be useful to refine certain assumptions. They are only requested when they are necessary.
Yes, when the context lends itself.
A targeted audit, a pilot batch of content or a first priority project can validate the method before a wider deployment.
It may be included or proposed separately.
Be API has the necessary skills to develop WordPress, integrate optimizations, realize the recipe and track the results after production.
Yes. We can intervene as a specialized partner on WordPress, technical issues, migrations, GEO or topics requiring ad hoc reinforcement.
The estimate then specifies the division of responsibilities.
Be API is specialized in WordPress projects. This expertise allows us to go beyond the general recommendations and to understand the technical mechanisms that produce the pages.
If your ecosystem has several technologies, the perimeter is studied during framing.
No. SEO results depend on many factors: competition, demand, site history, implementation quality and engine evolution.
We are committed to a method, deliverables, analytical capacity and a scope of intervention, not an artificially guaranteed position.
Discover our achievements
Affirm a B2B media positioning
Complete overhaul of the Let's Talk HR platform, with the aim of aligning the site with its B2B media positioning while strengthening the technical stability and editorial autonomy of the teams.
Let's talk about your SEO project
Want to get a budget for an audit, a recast, an editorial strategy or SEO support for the duration?
Present us with your site, goals and schedule. We will help you define the relevant perimeter before building a clear and adapted proposal.