SEO and WordPress in 2021, tips and recommendations

Natural referencing remains an effective procurement channel to raise awareness, attract a qualitative audience and generate good conversion rates.

Indeed, on a search results page with paid results, 7 out of 10 users choose natural results. That's the place he occupies!

You will understand, the SEO natural in 2021 to help you channel your efforts, our team ofSEO experts delivers you the points to anticipate to maximize your performance.

First, secure your WordPress installation

But what will the report tell me?

The answer is very simple: an unsecured and hacked site is doomed to a real blackout in terms of visibility on search engines, all the expensively acquired positions are wiped out in the space of a few hours and once the site is cleaned (if however the backup copies are healthy and unverified), going back in the rankings takes a lot of time (and the confidence of the users takes a blow...)

Don't wait until the drama arrives to act:

• Perform regular backups ( WordPress files and database)
• Update your WordPress version
• Update your plugins (and delete those that have been disabled for ages)
• Update your themes (and keep only the theme you use)
• Check security list to do?

Do you have a doubt about the level of security of your WordPress site? Contact us for a security audit !

Think about your users, treat UX signals from your site

Do not fall into the trap, a site well optimized for SEO is a site optimized primarily for users (and not just for search engines).

UX signals are more than ever at the centre of a successful SEO strategy!

User experience signals are increasingly being taken into account in determining the relevance of a site. Moreover, as of May 2021, 3 Core Web Vitals criteria of what is called the « Page Experience » will be taken into account as a positioning factor by Google:

• Page loading speed and time required for key elements to become visible on the page
• The time it takes for your page elements to become interactive for the visitor
• Visual stability of the elements on the page

Respecting these elements takes several steps which could be summarized in one sentence:

Think mobile-first, avoid anything that unnecessarily weighs your web page and go to the essentials!

Take care of your content, he remains king now

Not surprisingly, the content remains central to your SEO and will remain so for a long time?

Relevant content is content that anticipates and responds to the research intent as fully as possible.

Beyond the classic recommendations, do not hesitate to semantically enrich your content and treat its internal thematic mesh to fluidize navigation and bring real added value to the user.

Also opt for structured data, your content will only be better interpreted by search engines and it will be felt on the CTR of your pages!

Keep an eye on the technical SEO elements of your site

You will have the most complete content around a theme, if your technical base is not reliable and robust... Your content will find it difficult to position itself.

The technical SEO aspects of a site remain a pillar of the SEO, so do not neglect the fundamentals:

• Analyze crawl frequency, errors, etc. (log analysis what!)
• Monitor the presence and changes of your robots. txt
• Follow and correct 404 errors
• Follow the evolution of page depth
• etc.

This amounts to Technical SEO audit periodically.

Links!

Like content quality or technical quality, backlinks are a pillar of natural SEO. Without links, your pages are at a disadvantage compared to a competitor who attaches importance to his strategy of acquiring links.

However, not all ties are valid. Always think long term and have links from sites that deal with your topic.

Performance measurement

Otherwise, how would you know if your strategy paid off?

For your SEO we recommend you have 2 minimum tools:

• A classic analytics tracking tool: Google Analytics or Matomo to extract qualitative information about your site traffic
• A positioning tracking tool: to detect the gain in terms of positions and direct your content creation efforts to the most rapporteur keywords.

Would you like to improve your website SEO? Exchange your ambitions !